Social media followers alone don’t mean much. Of course, having a huge follower base seems great initially, but it sounds excellent because those followers have to be real paying customers for your business. This is the ultimate goal of your social media marketing business: to help your company grow.
If these followers don’t buy your products or support your business, they aren’t helping you significantly. It’s better to have fewer real followers who are genuinely interested in your brand and buy from you regularly. How to reap the material benefits of your TikTok business.
Because if you keep your small customer base happy, you will grow your tiktok likes ,views and other social engagement. The same goes for increasing your social media presence on TikTok. If you build a strong connection with a small community, the algorithm (and the community itself) will promote you.
There’s more than one way to boost your following
Paying so-called “TikTok service” companies to increase your tiktok follower count artificially will not yield the desired results. However, many other algorithm-based ways exist to expand your reach on TikTok.One of the most effective ways to grow TikTok is influencer marketing. Connecting with the right influencers can make a significant difference in your TikTok marketing strategy as they provide access to existing communities of TikTok fans. Using them to promote your brand or product can naturally gain real engagement from dedicated users. What else? Generation Z listens to them. More than two-thirds of Zoom users follow an influencer, and 50% trust their recommendations. Collaborating with the right influencer can expand your reach, build a following quickly and efficiently, and make actual sales. It’s essential to make sure the creator fits your brand. Our state-of-the-art in-house tool connects our brands with the ideal influencers for their campaigns. Please find out more about our Byte talents and goals here.
Authentic content is the name of the game
TikTok is all about creative and authentic content. 77% of TikTok users say the platform is a place to express themselves. This is what Generation Z expects from brands. Zoomers are always looking for creative TikToks that they can genuinely relate to. Not only will you hardly be impressed by the fake follower numbers, but it’s the opposite of what Gen Z loves about TikTok.Trying to increase your follower count artificially will never compensate for poor content quality. If you currently only have a few subscribers, you should first check whether your content is boring. Think about what videos your ideal customer would like and create them. Creating great TikTok videos that engage your audience with exciting topics and trends is an excellent place to start. You want to attract your ideal customers and turn them into your subscribers. So focus your energy where it counts!
There’s a reason many brands use vital TikTok hashtags, challenges, and trends: They are trendy among TikTokers, which is why they’re trending. How do I follow TikTok trends and use them to grow on TikTok? Subscribe to our weekly TikTok Trends newsletter to get the latest news and continue developing your TikTok.
TikTok can help you make a connection
Setting follower growth as a goal may be one of your business’s KPIs, but TikTok offers much more. This app allows brands to connect deeper with consumers, resulting in more excellent value per customer, greater loyalty, and a greater likelihood that they will recommend you to their network. So why consider followers only as a measure of success when the actual value of TikTok is much more significant?TikTok has the highest influencer engagement rate of any social media app at 18%. It’s also a channel built for community: 59% of TikTok users feel a sense of community when using the app, and how users can create online circles around a specific brand is revolutionary for digital marketing. Before you buy TikTok followers, consider where you will measure your success because real engagement is much more powerful for businesses. TikTok is uniquely positioned to help you achieve this.
The algorithm says no
When you create high-quality content on TikTok, TikTok’s personalization algorithm promotes your content to the people who value it the most. How does TikTok recommend the suitable videos to the right people? This depends on several factors, such as the video’s completion rate (i.e. how long the viewer watched it), account permissions (e.g.Volume. consistency and quality of content) and audience engagement (i.e. their comments, replies, shares, etc.).The algorithm boosts all videos for a short period, regardless of the number of followers. If your content is engaging enough and people respond well to it, it will be shown to more and more people. Given this, how important is the number of followers for the TikTok algorithm? Answer: not much. Many followers have a small impact on your reach. What matters most is real engagement, results and likes.
