UAE Makeup Market Size, Share, Trends and Forecast | 2034

UAE Makeup Market Outlook

According to the report by Expert Market Research (EMR), the UAE makeup market size reached a value of USD 74.01 million in 2024. Fueled by the rising demand for beauty and personal care products, increasing consumer awareness, and growing social media influence, the market is expected to grow at a compound annual growth rate (CAGR) of 4.3% between 2025 and 2034, ultimately reaching a projected value of USD 108.42 million by 2034.

Makeup products are essential components of the modern beauty industry, with a wide range of applications in skincare, cosmetics, and personal grooming. The UAE market for makeup products is experiencing significant growth due to shifting beauty standards, changing lifestyle habits, and an increased interest in high-quality, luxury products. As one of the leading markets for cosmetics and personal care products in the Middle East, the UAE continues to see increasing consumer interest in both global and local makeup brands. The growth of the makeup sector is attributed to various factors, including the booming beauty industry, technological innovations in product formulations, and an expanding range of available products.

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Key Drivers of Market Growth

• Increasing Consumer Demand for Beauty Products
  The UAE makeup market is primarily driven by the increasing demand for high-quality beauty products among consumers. The growing population, combined with increasing disposable incomes and a burgeoning middle class, is propelling the demand for both high-end luxury makeup and affordable options. Makeup is no longer seen merely as a product for women; with changing gender norms and cultural shifts, there is an increasing interest in makeup products among men, further diversifying the market. This widening consumer base is boosting sales across various makeup categories, including foundation, lip care, mascara, and eye makeup.

• Social Media Influence and Beauty Trends
  The rise of social media and digital platforms, particularly Instagram, TikTok, and YouTube, has played a significant role in shaping beauty trends in the UAE. With influencers and beauty bloggers showcasing makeup tutorials, reviews, and product launches, consumers are more informed and influenced than ever before. Social media platforms have created a space for makeup brands to reach a wider audience, particularly among younger consumers who are eager to experiment with new trends and products. This growing influence of beauty influencers and online reviews is accelerating the adoption of new makeup products and driving the demand for innovative makeup solutions.

• Shifting Beauty Standards and Changing Preferences
  As beauty standards evolve globally, consumers in the UAE are increasingly seeking makeup products that reflect their diverse cultural backgrounds, tastes, and preferences. The growing trend towards inclusivity has pushed brands to introduce more shades and tones to accommodate various skin tones, reflecting the multicultural society in the UAE. Makeup brands are responding to this shift by offering an expanded range of foundation shades, concealers, and other products to cater to a broader audience. Moreover, consumers are becoming more focused on sustainability, leading to a higher demand for eco-friendly, cruelty-free, and vegan makeup products.

• Rise of Luxury Makeup Brands
  The UAE is known for its affluent consumer base, and this extends to the beauty and personal care UAE makeup market. The demand for luxury makeup products, including high-end foundations, lipsticks, and skincare-infused makeup, has been growing steadily. Dubai and Abu Dhabi, with their reputation as shopping hubs, are home to several flagship stores of international makeup brands. Luxury makeup brands such as Chanel, Dior, and Gucci have expanded their presence in the UAE, catering to a growing segment of high-net-worth individuals seeking premium, quality makeup products.

• Increasing E-commerce Adoption
  The e-commerce landscape in the UAE has been witnessing significant growth, particularly in the beauty and personal care sector. Online platforms such as Noon, Amazon, and Namshi have seen a rise in beauty product sales, driven by the convenience of shopping from home, exclusive online offers, and the ease of product comparison. Additionally, international beauty retailers are increasingly offering online delivery services, enabling consumers to access global makeup products without having to travel abroad. This shift towards online shopping is further fueling the growth of the UAE makeup market.

Technological Advancements and Product Innovations

Technological advancements and innovations in product formulations are also shaping the UAE makeup market. Manufacturers are increasingly investing in research and development to create makeup products with added benefits, such as skincare-infused makeup, long-lasting formulas, and products with improved application techniques. The demand for lightweight, breathable makeup that offers full coverage without feeling heavy on the skin has led to the development of advanced formulations. Additionally, new products such as liquid foundations with SPF, long-wear mascaras, and high-definition makeup have become staples in the UAE beauty market.

Another key trend is the growing popularity of multifunctional makeup products that combine several functions in one product. For example, foundations with built-in skincare benefits such as moisturisation, anti-aging properties, and sun protection are gaining traction among consumers who seek convenience and value for money.

Furthermore, advancements in packaging design have allowed for greater customization and consumer engagement. For example, refillable makeup products, eco-friendly packaging, and personalized makeup solutions are becoming more common, responding to growing consumer concerns about sustainability and environmental impact.

UAE Makeup Market Segmentation

The market can be divided based on by product, application area, distribution channel and region.

Market Breakup by Product

• Powders
• Gels
• Lotions
• Others

Market Breakup by Application Area

• Face
• Lips
• Eyes
• Nails

Market Breakup by Distribution Channel

• Hypermarkets/Supermarkets
• Convenience Stores
• Specialty Stores
• Online Retail Stores
• Others

Market Breakup by Region

• Dubai
• Abu Dhabi
• Others

Competitive Landscape

Key players in the makeup market in UAE offer sustainable products and practices while introducing new products in the market.

• L’Oréal S.A.
• Shiseido Co. Ltd.
• Estee Lauder Companies Inc.
• Natura Co (Avon Products, Inc.)
• e.l.f. Cosmetics, Inc.
• LVMH Moet Hennessy Louis Vuitton SA
• Coty Inc.
• Chanel Limited
• HB USA Holdings, Inc.
• KIKO S.p.A.
• Others

Challenges and Future Outlook

Despite the growth prospects, the UAE makeup market faces certain challenges. The rise in counterfeit and substandard products is a significant concern, as it affects consumer trust and product quality. Additionally, the market is becoming increasingly competitive, with numerous global and local brands vying for consumer attention. As a result, price wars and heavy marketing spend are expected to intensify.

Nevertheless, the UAE makeup market is set for substantial growth. With increasing consumer demand, technological innovations, and a thriving e-commerce landscape, the makeup market in the UAE is well-positioned for expansion. The emphasis on high-quality, inclusive, and sustainable products, combined with growing social media influence, will continue to drive the makeup industry in the region. As the market matures, consumer trends are expected to evolve, making the UAE a key player in the global makeup industry for the foreseeable future.