When it comes to online advertising, finding the right person to manage your Google Ads account can be the difference between a campaign that grows your business and one that falls short. Google Ads is a powerful tool for small businesses, large corporations, and everyone in between, and it can deliver great results when managed by a skilled professional. However, with so many agencies and freelancers out there, how do you decide who to trust with your Google Ads account? This guide will walk you through everything you need to know to find the perfect Google Ads account manager.
What Does a Google Ads Account Manager Do?
A Google Ads account manager is a digital advertising expert responsible for setting up, optimizing, and managing ad campaigns on the Google Ads platform. Their role includes researching keywords, creating ads, setting bids, analyzing performance data, and constantly adjusting campaigns to meet goals and budgets. Whether you are a small business owner looking to reach local customers or a larger company aiming to expand online, having a skilled account manager can make a huge impact.
Why Choosing the Right Account Manager Matters
Google Ads campaigns are often complex and require ongoing adjustments to reach their potential. An effective account manager will maximize your budget, reduce wasted ad spend, and help increase the return on investment (ROI) of your campaigns. Choosing the wrong manager could result in missed opportunities, overspending, and lackluster performance. In a competitive advertising landscape, a well-chosen account manager can elevate your brand and drive high-quality leads to your business.
How to Start Your Search for a Google Ads Account Manager
If you’re looking to hire a Google Ads agency near you or a Google Ads agency for small business, start by looking online and checking reviews for Google marketing agencies in your area. Make a list of options that suit your budget and needs. To help you narrow down your choices, consider focusing on agencies or individuals who specialize in your industry or business size, as they’ll likely understand your unique challenges and goals better.
Look for Experience in Google Ads Management
When evaluating potential account managers, experience is crucial. Check if they have a proven history of handling Google Ads for businesses similar to yours. Google marketing agencies with experience in small business advertising are often better suited to handle limited budgets while maximizing reach and results.
Ask about the types of campaigns they’ve run, the industries they’ve worked in, and the results they’ve achieved. An experienced manager should be able to share case studies, client testimonials, or data on their past successes.
Assess Their Knowledge of Google Ads Features and Tools
Google Ads is a robust platform that includes a variety of ad formats, bidding strategies, targeting options, and reporting tools. A knowledgeable account manager should understand these tools inside out. Look for managers who know how to use:
- Keyword Planner for keyword research
- Ad Extensions to enhance ad visibility
- Audience Targeting for reaching the right users
- Conversion Tracking to measure success
- Remarketing to re-engage previous visitors
The more familiar they are with these features, the more they can tailor your campaigns to reach specific audiences and convert potential customers.
Important Qualities to Look For in a Google Ads Account Manager
Choosing the right account manager is more than just finding someone with technical skills. Their approach, communication style, and adaptability also play a big role in how successful your campaigns will be.
Analytical Skills
A strong account manager must be able to analyze performance metrics and make data-driven decisions. Google Ads offers detailed analytics, and a skilled manager will look beyond the basic metrics to understand deeper trends, find opportunities, and identify any problem areas. This approach helps refine your campaigns continuously for better results.
Creative Ad Writing and Design Skills
Crafting an effective ad requires creativity. Your Google Ads account manager should know how to write compelling ad copy and choose relevant images or graphics that attract attention and drive action. Creativity is especially important in industries where standing out is essential. If your manager or agency includes design capabilities, even better!
Flexibility and Adaptability
The digital advertising landscape is constantly changing, and Google Ads is no exception. New features, bidding strategies, and policy updates frequently affect how ads perform. An effective account manager stays updated on these changes and can adapt your campaigns as needed. This adaptability is crucial to ensuring your ads perform well over time.
Excellent Communication Skills
Choose an account manager who communicates openly and clearly. You’ll want someone who keeps you updated, explains technical details in simple terms, and is available to answer questions. Regular communication allows you to stay informed about your campaign’s performance and understand any necessary changes or adjustments.
Common Red Flags to Avoid When Choosing a Google Ads Account Manager
Not every Google Ads account manager will deliver the results you need. Here are some warning signs to watch out for:
Lack of Transparency
Avoid managers who are unwilling to share details about your campaigns. Transparency is key in a partnership, so make sure your account manager provides regular reports and explains their strategies. A trustworthy manager will openly discuss your budget, ad spend, and campaign results.
Overpromising and Unrealistic Expectations
Be cautious if an account manager guarantees immediate results or extremely low costs. Google Ads is effective, but it takes time to yield consistent results, and there are no guarantees. A reliable manager will set realistic goals and explain the steps to achieve them.
Limited Knowledge of Your Industry
If a manager has no experience in your field, they may struggle to understand your target audience or the best ways to reach them. Choose someone familiar with your industry, whether it’s retail, healthcare, or another sector, as they’ll be better equipped to create targeted campaigns.
Questions to Ask Potential Google Ads Account Managers
Once you’ve narrowed down your list, it’s time to interview potential account managers. Asking the right questions will help you understand their approach and how well they fit your needs.
- How long have you been managing Google Ads campaigns?
- Can you share examples of campaigns you’ve run in my industry?
- What tools do you use to manage and optimize campaigns?
- How do you handle budget adjustments and bid changes?
- What’s your process for tracking conversions and measuring success?
- How frequently will we review campaign performance together?
These questions will give you insight into their skills, strategy, and how they’ll communicate with you throughout the campaign.
Understanding Google Ads Agency Pricing and Costs
The cost of hiring a Google Ads agency can vary widely based on their experience, location, and the scope of work. Some agencies charge a flat monthly fee, while others work on a percentage of your ad spend. Google Ads agency pricing can be a big factor for small businesses, so make sure you understand how they charge and that their pricing model aligns with your budget.
In general, cheaper is not always better. It’s worth investing in a professional who will spend the necessary time on your campaigns and provide the expertise to drive results.
Ensuring a Smooth Working Relationship with Your Google Ads Account Manager
Once you’ve chosen your account manager, maintaining a positive working relationship is essential. Regular communication, clear goals, and trust will help you get the most out of their services.
- Set clear objectives: Before launching campaigns, make sure your account manager understands your business goals, whether it’s increasing traffic, generating leads, or boosting sales.
- Review performance regularly: Schedule regular check-ins to review campaign results and discuss any necessary changes.
- Be open to suggestions: Your account manager may recommend strategies that differ from what you initially envisioned. Be open to their expertise, as they bring valuable insights.
How a Google Ads Account Manager Can Transform Your Business
Working with a skilled Google Ads account manager can significantly improve your online presence and help your business grow. From increasing visibility in local search results to attracting a wider audience with targeted ads, the right manager will align campaigns with your goals and ensure your budget is well spent.
With these tips in mind, you’ll be better equipped to choose a Google Ads account manager who fits your business needs and can help drive effective, impactful ad campaigns.
