With the potential of the Web and more eyes on the web than ever before, businesses must convey their distinctive message clearly and concisely.
One of the easiest ways to recognize the company’s identity and differentiate it from the rest is with its logo.
In this article, we look at the top 10 mistakes in logo design that you must avoid if you are looking to design a successful professionally designed logo.
Top Common Mistakes In Logo Design
1. Designed By An Amateur
Professional businesses should appear professional. The new business owners typically spend a lot of their time and money on equipment and property however, they do not always make the right investment in their brand.
Here are the most frequent reasons that logos appear like they’re made of sand:
- The owner of the company was looking to save money by creating the logo in a short time.
- A family member or friend who claims to be knowledgeable a tiny bit about graphic design, does it to do a favor.
- The wrong people are being commissioned. (Local printers aren’t likely to be adept at designing logos.)
- The company contracted the task through one of a variety of design competition websites that are mainly populated by designers who are amateurs.
- The project was handed over to a company on the internet that provides logos for a reasonable price.
The above could cause disastrous results. If your logo is unprofessional, isn’t it? So will your company. Businesses should be aware of where to go when they need an updated logo. David Airey offers great insight on how to select the best logo designer for your needs.
Here are the benefits of employing a reputable professionally designed logo artist:
- The logo you choose to use will become distinctive and memorable.
- You shouldn’t have problems later when reproducing it.
- Your logo will last a longer time frame and won’t have to be designed again within a few years.
- Your logo will appear professional.
2. Relies On Trends
Trends (whether flashes, swooshes, or bevels) change and then become clichés. A well-designed logo should remain timeless and it can be accomplished by avoiding the newest designs and gimmicks.
The most popular cliche of logos is the well-known “corporate swoosh,” which is the most effective method to be safe. As a logo designer, you are responsible for creating an individual identity for your customer which is why absconding with trends in logo design is the best option.
Logo Online Pros has a fantastic section on its website that updates the latest trends in logo design every year. Being aware of the newest trends is essential, particularly to avoid these trends at all costs.
Note: If you reside in Surat and have an interest in pursuing offline courses, DecodeX offers “graphic design courses in Surat” and “UI/UX design courses in Surat” that can assist you in achieving your marketing objectives.
3. Uses Raster Images
The standard procedure for designing logos is to use vector graphics software like Adobe Illustrator or Corel Draw. The vector graphic is composed of mathematically exact points which guarantees visual consistency across a variety of sizes.
The alternative, naturally using programs that rasterize graphics like Adobe Photoshop. A raster graphic called a bitmap as they are usually known – is made up of pixels.
The use of raster images in logos isn’t a good idea as it can lead to problems in reproduction. Although Photoshop can create huge logos, it is impossible to know exactly how large you’ll have to recreate your logo soon.
If you zoom too much on a raster picture it will appear pixelated and render it inaccessible. Maintaining a consistent visual appearance by ensuring your logo looks identical at all sizes is vital.
The primary benefits of vector graphics used in logo designs are:
- The logo is scalable to any size, without sacrificing the quality.
- Editing the logo in the future is much more simple.
- It is adaptable to other media much more quickly than a raster image.
4. Contains Stock Art
This error is usually caused when business people create their logos, or by designers who aren’t well-versed in the law regarding copyright. Downloading stock vector images from sites like VectorStock isn’t a criminal act, but it could be a source of trouble if it is used in your logo.
Logos should be distinctive and unique, and the licensing agreement must only be available to the customer The use of stock images violates both of these requirements. It is likely that if you’re using a common vector image.
It’s already being utilized by a person across the globe which means that your logo isn’t unique anymore. It is easy to spot stock vectors in logos since they’re usually common designs, like the globe and other silhouettes.
5. Designing For Yourself Rather Than The Client
You’ll often be able to see this design mistake in a matter of seconds and the reason is typically the designer’s massive self-esteem. If you’ve found an amazing new font you’re eager to implement in your design… do not.
Check with yourself if that font is suitable for the type of business you’re creating for. For instance, a contemporary typographic font you love isn’t likely to be suitable for a high-risk company like the office of a lawyer.
Certain designers also commit the error of incorporating a “trademark” in their work. While you ought to be proud of the work you’ve done imposing your style on a logo is not a good idea. Keep your focus on the needs of the client and stay true to the brief.
6. Overly Complex
What is a better metaphor for thumbnails than fingerprints? You’ll be able to see the intricate details of your fingerprints when you look them up close-up. When you walk away, the details disappear. The same goes for logos with intricate designs.
If printed in smaller dimensions, intricate designs can lose their clarity and, in certain cases, appear like a smudge, or, even worse an error. The more details an image has the more information a user has to sort through. The logo must be memorable.
One of the most effective methods to make the logo memorable is by keeping it simple. Check out the corporate logos that include Nike, McDonald’s and Apple. Each has a simple symbol that can be replicated in any size.
7. Relies On Color For Its Effect
This is a common error. Designers are often eager to colourize an image, and others completely rely on it. Color selection is the final decision Therefore, beginning your work with black and white is the best option.
Every business owner is required to present their logo in a single colour at some point or the other, therefore the designer needs to check to determine if this will affect the identity of the logo.
If you employ colors to differentiate certain elements of your design The logo could appear completely different when using one color.
8. Poor Choice Of Font
When it comes to creating your logo, selecting the correct style is the single most crucial choice that a designer can make. A lot of times logos fail due to a bad font selection (our illustration shows the famous Comic Sans).
Finding the right font for your project is all concerned with matching it with the design style. It can be difficult. When the matches are too close the font and icon will be competing to draw attention.
If the situation is the opposite, the user won’t know where to put their attention. The most important thing is finding the balance that is between the two.
Every typeface is unique and has a distinct personal style. If the font you’ve selected doesn’t reflect the character of the icon, all the messages behind the brand may be misinterpreted.
The bad fonts are often picked simply because the choice isn’t properly considered. Some designers just add typefaces to add a final touch. Professional font finders, like MyFonts and FontFont, offer superior fonts than sites that are frequently used and offer no-cost downloads.
9. Has Too Many Fonts
The use of too many fonts can be like trying to display an entire photo album all at once. Each font has its distinct look and requires time to be able to recognize the difference. Too many fonts at once can confuse you.
The use of a maximum of two fonts with different weights is the norm. Limiting the fonts to this limit significantly improves the readability of a logo’s design and enhances the recognition of a brand.
10. Copies Others
This is the most serious mistake in logo design and is becoming increasingly frequent. The purpose of the logo is to portray the business.
If it appears similar to a logo of someone else’s logo. It’s failed in this regard. Copying other designs does no one do anyone any favours, not the designer or the customer.
