Digital marketing is rapidly evolving in the current world. The main driver of this change is artificial intelligence, or AI. Now, AI helps to enhance the works of the most digital marketing agencies in Canada and also allows their customers to improve. Here’s how AI is helping digital marketers, in simple terms that everyone can get.
What is AI in digital marketing?
AI refers to a form of technology that is trained on data, can identify patterns and make a decision. This renders digital marketing a day-light to use smart tools to know customers, design effective ads, and spend less time on tedious jobs.
How Canadian Agencies Use AI
Getting to Know Customers Even Better
Canadian agencies use the techniques of AI to learn about what people like, what they buy and how they behave online. AI tools can digest massive amounts of data very quickly and learn what customers really want. This allows agencies to craft ads and messaging that resonate with audiences. So, for instance, if you regularly view sports shoes on the internet, you could begin to notice advertising regarding the newest shoes. This is AI in action, assisting brand show you things you are interested in.
Saving Time with Automation
Marketing has many tasks that need to be done again and again, like sending emails or posting on social media. AI can do these jobs automatically. This means the people at the agency can spend more time thinking of new ideas, while AI takes care of the routine work. For instance, AI can send emails to customers at the best time of day, or post updates on social media without anyone having to do it by hand.
Adding Personal Touch to Advertisements
AI enables agencies to create more relatable advertisements. AI can assist in producing distinct advertisements for various users rather than displaying the same one to everyone. We refer to this as personalization. You may see advertisements for headphones if you enjoy music, and advertisements for kitchenware if you enjoy cooking. People are more likely to pay attention and make a purchase as a result.
Forecasting Future Events
AI is able to predict future consumer behavior based on trends. Agencies are able to plan more effectively as a result. For instance, a clothing company may begin their winter sale early if AI determines that more people are looking for winter jackets in October. By being prepared at the appropriate moment, they can increase sales.
Producing Content More Quickly
Additionally, AI tools can assist with basic article writing, social media post creation, and even image design. This implies that agencies can maintain audience interest and share fresh content more frequently. However, human ingenuity remains crucial for generating large concepts and ensuring that the content seems authentic3.
Genuine Perspectives from Canadian Marketing Executives
Special guidelines have been developed by the Canadian Marketing Association to assist marketers in making appropriate use of AI. They want to ensure that everyone can use AI safely and sensibly because they think it will drastically change marketing in the near future.
According to a recent survey, the majority of Canadian marketers now use AI tools on a weekly basis. This demonstrates the growing significance of AI in the field of marketing.
What Does AI’s Future Hold for Digital Marketing?
Canadian experts believe AI will continue to advance. It will soon benefit marketers:
Make advertisements even more intimate.
Make better use of images and videos
Give people a positive experience while respecting their privacy.
Collaborate with people to generate innovative and imaginative ideas.3.
Conclusion
In Canada, AI is now a significant component of digital marketing. Agencies can use it to better understand their clients, save time, create more effective advertisements, and make future plans. AI will enable companies to engage with customers in novel and fascinating ways as it continues to advance. Learning about AI is a wise future investment for anyone with an interest in marketing.
