Introduction
The importance of in-store marketing cannot be underestimated. Branding is what drives consumer behaviors. It’s important that a brand is not only recognized by consumers but also makes them feel differently. A customer may feel a sense of comfort or excitement after seeing a brand. This feeling will lead to brand loyalty. A single display can change a consumer’s perspective of a brand. An acrylic standee display will do just that. Custom acrylic standees offer competitive pricing with a show-stopping means of in-store advertising. Acrylic standees offer advertising using drawn graphical representations pushed in between a base and supporting frame. Standees have the ability to be set up in one area and moved at any time with the possibility of storing it for use in the future because it is durable. A standee graphic can be any shape or size supported by an acrylic base. Standees differ from standard posters because it is fully supported, freeing it from wear and tear of the edges of a poster from being taped.
With all these possibilities, standees will give a noteworthy image to a brand that consumers won’t forget. Acrylic standees will make a difference for a large number of companies, catering to many different products in various types of stores. A brand hopes to have a good image on their product and the customers’ expectations of that product. Standees will reassure a customer that they are making a sound purchase with a long-lasting visual. It is an affordable solution that offers maximum satisfaction. Adding to the benefits is the ease of design and fabrication of a custom standee graphic. A brand may have a specific idea that they want to convey with their image. In relation to this idea, the shape of the actual graphic is very important. A shape can be directly associated with an image, a shape of a children’s toy for a toy company, food-shaped graphics for food products, cosmetic products shaped like flowers, etc. Any significant shape will be more costly with a standard printed poster and a frame to cut it out for a standee graphic.
This may also be the same stock used for standard posters. It is cost-efficient to have a laminate that can be taken care of and changed at any time rather than having to have a new graphic fabricated. Any changes can be made to the graphic at any time and then be reprinted. These graphics can be made at a size that will fit any reasonably available space for store placement. A custom design is possible for anything. The simplicity creates limitless options for a brand to make a visual. By making an imprint in a customer’s mind, a recognizable brand image is sure to create an emotional response. It has been proven in marketing psychology that emotion is what creates a lasting memory of something.
Benefits of Custom Acrylic Display Standees
Custom acrylic display standees provide a variety of benefits depending on the client. Using these displays for branding allows for the client to receive a unique custom-designed product that shows off their brand with a chic and modern look. A few benefits that these stands provide for branding include: brand elevation, unique design of promotional tools that represent the brand, and professional look and feel for a company. Custom acrylic display stands are an effective way to brand company image and draw customer and client attention to a message. Brand elevation is a critical aspect of success with any company, and these stands are proven to provide results. Custom molds are designed to fit the client’s logo or product image to achieve the most effective marketing tool. Acrylic stands are very customizable and can be cut to form unique shapes for vehicle, wine bottle, or product displays, in addition to standard shapes for brochures and small product displays.
Messages and products are brought to life with a 3D look presented by standees compared to 2D standard brochure holders. High-quality stands provide longevity so that promotional efforts are effective for years to come. Acrylic stands show a sense of professionalism that few other marketing tools can achieve. Corporate branding plays a major role in staying ahead of one’s competitors. Often at trade shows and industry events, many companies’ tables and displays look similar, leaving the customer confused as to which company had caught their attention earlier. Custom acrylic display stands are very effective in this setting as they will give a unique and modern look to a company’s brand. Standees are available in many colors, which means clients can match the stand to the color of their display or logo for a consistent look. This information is ingrained in the customer’s mind and will help clients to remember companies more effectively.
Many other promotional tools are overlooked as trash without ever serving their purpose. Acrylic stands are quality products that customers are likely to keep, and they can be used to display different information for various seasons of a company’s product. This is an effective way to get lots of information to customers without bombarding them with flyers and paper ads. Acrylic stands are also effective for companies within the retail or lobby setting who want to inform customers about their own product.
Overall, every company with a brand to promote has a lot to gain from custom acrylic display standees. Clients will enjoy a unique and custom product that is sure to represent their brand in the best light. Standees are a versatile tool that is effective in promoting almost any product or customer, for a long time coming. High-quality materials and low production costs mean that clients will get a great return on investment from this marketing tool. These stands give companies a fresh and modern look compared to other traditional paper marketing tools, and in today’s world of marketing, image is everything.
Designing Effective Standees
On the other hand, if a standee is placed in a store with no other related products in the same aisle, it doesn’t have to be as competitive. But it is important that the standee still has a design that reflects the brand and something that the brand’s customers will remember. An effective design will make a customer remember the brand and consider buying their product next time. So once again, everything still revolves around the target audience.
With that said, how can the design catch someone’s attention? It mostly depends on where the standee will be placed. If it is at a convention or a public event, the standee will have to be very competitive. Many other brands will have their advertisements placed close to yours, and the goal is to ensure that the standee makes a potential customer stop and take a look. It’s all about taking risks; doing something out of the ordinary. For example, we printed a standee for a soup company full of old people sitting on benches in a park. There was a bench where people could sit and take a picture, and we added a hashtag that we knew the target audience would be using. It was a very competitive standee due to the nature of the convention and the various products being advertised, but the soup standee did very well because the design was different and it had created a small experience for someone to remember the brand by.
Starting out with the target audience, this is the most important factor to consider. Everything always revolves around the target audience, and a good design will fulfill that audience’s wants and needs. For example, you are designing a standee for a game that is meant for children. The standee design will obviously be catered to the wants and needs of the child, meaning lots of bright colors, big pictures, and something that really stands out. On the flip side, let us say the standee is for a very popular record label that focuses on rap and hip-hop music. The design must appeal to the target audience, so something in black and white with a very bold design and large letters would be most effective.
Finally, let’s move on to designing effective standees. Pulling off an effective standee design can be challenging, with elements to consider such as the target audience, how the design will catch someone’s attention, and if people will remember it after they see it. There are many factors to consider, so we will take a look at the main ones.
Maximizing Brand Presence with Standees
Absolute Design Control – With custom standees you are not limited to designs provided for you. In comparison to premade posters or shelf displays, custom standees can be unique to any products or services you are showcasing. Whether it be a mascot, a celebrity endorsement or a product in action, any image can be recreated to serve a better promotional purpose. Custom standees also open up opportunities in out of market advertising. Niche or cult followings from gaming, comics and anime enthusiasts are accustomed to custom merchandise. Standees can be sold or used as promotional material for a wide variety of entertainment companies into those markets.
Custom standees are a boon to companies wanting to elevate their brand presence with portable and affordable marketing tools. These standees give more dimension to any upcoming events, launches or even storefront promotions. Using high quality printing and die cut standees are tailored to the shape of your logo or image and are intended for brief but lasting interaction. Here are a few benefits for your consideration.
Conclusion
Custom acrylic display standees have a powerful way to ‘speak’ to a customer, inviting them to learn more about your product or make a new purchase. Using a custom acrylic display standee to convey your message to a customer is a more effective way to display the benefits of a product or service. With the amount of time and money you put into your products, the exhibit should mirror the product’s quality. These custom acrylic display standees are a modern and cost-effective method of marketing. They are more durable than cardboard standees, hence reusable. They also do not dent, fade, rust, chip or become warped. These standees are long-lasting and can handle heavier loads compared to other materials.
With acrylic, it is possible to create a design or logo that is eye-catching and attractive. The colors on the standee will stand out and they will not fade over time. You can custom tailor your standee to fit the image and look of the product you are selling. By creating a 3D design, you can give the product a more personal touch and entice the customer into taking a closer look. This can be done at a very affordable price. Acrylic is a relatively inexpensive material and creating a custom design or logo will not add on too many extra costs. Custom acrylic display standees are not a smooth marketing scheme and definitely worth the effort.
