Tag: Real Estate PPC

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What Role Does Landing Page Optimization Play in Real Estate PPC Campaigns?

What Role Does Landing Page Optimization Play in Real Estate PPC Campaigns?

Landing page optimization plays a crucial role in the success of real estate PPC (Pay-Per-Click) campaigns. The landing page is where potential clients land after clicking on your PPC ad, and it significantly influences whether they will take the next step—whether that’s contacting you, signing up for more information, or viewing a property listing. Alongside…