November 11, 2024
OTT Content: The Surge in Demand for Over-the-Top (OTT) Content A New Trend in Media Consumption
Emergence of OTT Content Over-the-top (OTT) media services have seen tremendous growth over the past decade with the widespread adoption of high-speed internet and availability of affordable smartphones. This has led to the emergence of several OTT platforms that deliver video and audio content directly to consumers without requiring users to subscribe to traditional cable…