April 15, 2025
Beyond Blacklists: Why Contextual Advertising Is the Future of Brand Safety
“Keeping brands safe means more than keyword blacklisting.” This isn’t just a clever slogan—it’s a necessary evolution in the perspective that marketers must take concerning contextual advertising and brand protection in 2025. In an increasingly complicated digital media ecosystem, protecting a brand’s reputation requires far more nuance than simply checking background or avoiding a set…
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