Tag: brand perception

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How Tech Glitches Can Harm Your Brand Image

How Tech Glitches Can Harm Your Brand Image

Hardly a week goes by without news of a ‘technical issue’ or outage. Sainsbury’s, Marks & Spencer and Tesco Bank are just some of the well-known brands that have experienced tech meltdowns in recent weeks. We’ve come to expect IT crashes as a part of life, but if handled poorly, they can snowball into a…