Three Key Tips for Adding AI to Your Product Strategy
Artificial intelligence (AI) is revolutionizing how organizations operate, from enhancing customer experiences to optimizing internal processes. With its potential to add an estimated $19.9 trillion to the global economy by 2030, AI’s transformative impact is undeniable. For product teams, AI is reshaping daily operations, bringing significant benefits alongside the challenges of adoption. While the excitement…
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Leveraging Smart Data to Elevate Holiday Offers and Experiences
In recent years, competition among travel service providers has intensified due to the global resurgence of the tourism sector. Launching generic vacation promotions is no longer sufficient to attract today’s discerning travelers. The differentiating factor lies in harnessing smart data to deliver tailored holiday offers based on individual preferences. This article explores how tourism companies…
Navigating Security and Governance for a Resilient Enterprise
Generative AI (GenAI) has the potential to transform enterprise operations by driving automation, boosting efficiency, and fostering innovation. However, its implementation is not without challenges, particularly around data privacy and security. According to Gartner’s Generative AI 2024 Planning Survey, 39% of data and analytics leaders identify data protection and privacy as major concerns. What fuels…
AI Tactics for Peak Holiday Traffic Management
The holiday season brings a significant surge in demand for customer service, driven by the rise of online shopping. Businesses increasingly turn to artificial intelligence (AI) and automation to bridge the gap in support during these high-pressure periods. With AI-powered tools like chatbots and automated systems, companies can handle demand spikes effectively without compromising performance….
The Integration of IoT Technologies in Engineering Systems
As technology advances at an unprecedented pace, integrating Internet of Things (IoT) technologies into engineering systems is no longer just a trend; it has become essential. Global industries are under pressure to boost efficiency, lower operational costs, and remain competitive, with IoT emerging as a transformative force, especially in Telecom and Utility sectors. Challenges in…
2024’s AI Data Visualization Toolkit: Prepare Your Dashboards for 2025
As we close out 2024, the pace of data visualization innovation will continue to accelerate. For B2B businesses, the ability to transform complex data into actionable insights is now a necessity rather than a luxury. Central to this evolution is Artificial Intelligence, which is reshaping dashboards and data visualizations to enable organizations to make faster,…
Mastering Holiday Livestream Shopping: Key Strategies in Tech, Talent, and Timing
With the holiday shopping season approaching, e-tailers are gearing up to take advantage of major shopping days like Black Friday, Cyber Monday, and similar events. Social media trends highlight that livestream shopping has become an effective tool for driving holiday purchases and engaging audiences. Through live video shopping, this trend brings excitement to buying products,…
Contact Center: Make or Break for Your Brand
Branding profoundly shapes customer experiences. While many global brands are easily identified by their logos, jingles, or color schemes, branding extends well beyond these visual elements. It should be woven into every interaction with customers — and no touchpoint is more essential than the contact center. As the frontline of customer engagement, contact centers significantly…
Friend or Foe: The Role of AI in This Year’s Holiday Season
As the holiday season nears, businesses gear up to maximize operational efficiency, enhance customer interactions, and streamline processes. Artificial intelligence (AI) has become crucial in meeting these objectives, especially when customer activity reaches its peak. However, AI’s capabilities also bring essential questions: Will it serve as a valuable ally to simplify holiday operations and delight…
Unlocking E-Commerce Potential with AI-Powered Phygital Technology
The advent of AI-powered adaptive commerce is transforming B2B e-commerce for enterprises across various sectors. Beyond merely enhancing customer insights or product recommendations, AI is now driving a new approach that blends physical and digital realms—often referred to as “phygital.” By integrating AI into physical environments, B2B e-commerce firms are crafting seamless and engaging shopping…