Have you heard about the concept of structured data? Schema.org Rich snippets or a wealth of results? Does all this seem like gibberish? Don’t worry. No matter if you’ve heard these terms floating around or not. I’ll tell you why you need to become familiar with the notion. In the current SEO world structured data is crucial for any website determined to rank high in the results of a search.
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What Exactly is Structured Information?
In the context we’re speaking about right now structured data is a feature that you can incorporate into your website to explain the information you can find there. Contrary to your actions it’s not something you add to your site’s pages for the website’s customers. Structured data is designed to aid search engines in understanding your website’s content better.
To facilitate this, Google, Microsoft, Yahoo, and Yandex established Schema.org in the year 2011. Schema.org is the official website of the project, however, it is a schema that can be used to describe relationships and entities on your site in a manner that search engines can comprehend. Are you still here? Let’s make this simpler to comprehend by providing an example which is also available at Schema.org’s Schema.org Page on Recipe Schema.
A Good Instance of Structured Information
For instance, you have a site that has a variety of recipes there. A recipe that you offer on your site is for banana bread that you’ve named Mama’s World Famous Banana Bread. There’s probably an entire page on your site dedicated to this recipe, where users can locate the recipe, one (or several) photo(s) along with the ingredients, directions along other pertinent details they’ll need to bake this fantastic banana bread on their own.
You want people to come across the recipe when they search for terms such as ‘banana bread’ or “banana bread recipe’. However, for your site to appear in results for searches, Google has to understand that there is a banana bread recipe on your site. The addition of the correct recipe information to your site helps Google recognize this quicker which increases the chances of being found right.
Schema.org provides a variety of schemas according to the kind of content you’re creating. For this instance, if you’re creating an online recipe site the Recipe schema is the ideal choice because it includes all the attributes you’ll require to describe your recipe’s page. The Recipe schema lets you classify all information and present search engines with the silver platter. Here’s how this information is displayed to search engines. Each of the pertinent data on your page is sorted or given a tag to define what type of information it is.
Do You Think Structured Data is Important on Each Website?
The site we have looked at in the present is an online recipe site. However, the truth is that structured data applies to any site. Even yours. It can categorize and describe every piece of content that is available. This makes it easy for Google or other Google search engines to grasp what your site (and content) is about.
For Google to include your site in the results of its search, it has to know the content of your page. Structured data lets you communicate with Google precisely in a way that it comprehends. This will improve your ranking and increase your chances of obtaining the most beautiful and high-quality results.
Structured Data Yields Powerful Results
If you’re unfamiliar with the concept, then rich results are the first results of a search that look different from the standard blue links you typically find on the search results page. They’re usually more complex and include images as well as other details. Google emphasizes a specific search result that they believe is appropriate to the query you’re looking for.
Structured data drives these amazing results. Therefore, to improve your chance of getting these results yourself, it’s essential to apply them correctly. These snippets of text are not only ideal for branding and promoting your business, but they also increase the chances that a potential customer will visit your site!
Another Benefit is Knowledge Graph Panels
When you perform an online search using Google You may see an info-packed box on the right. This is known as the knowledge panel. It provides you with an overview of key information regarding the search you’ve made.
How Do You Add Structured Data to Your Site?
You may be wondering how to incorporate structured data on your site. Don’t worry, I’ll assist you in your quest!
JSON-LD is the most popular method to add information that is structured to web pages. With JSON-LD, it is easy to accomplish this as it’s an element of code that isn’t embedded in the HTML on your site. This makes it more readable to the search engine (and human beings) and helps in writing and maintaining structured data much easier. If you’ve had some experience using JSON-LD or HTML and would like to create structured data on your own it is easy to follow the instructions on Google’s Codelabs.
Help! Coding isn’t my strongest area of expertise.
If you’re not sure about JSON-LD or how to utilize it, don’t fret. You can also incorporate structure to the data on your site without touching code! By using plugins. Take a look at the many built-in data plugins for WordPress.
A plugin included in this list is our plugin Yoast SEO. This plugin will automatically add structured data to your web pages. It is possible to determine for each article or page what type of content is it by selecting the content kind in the drop-down menu. There is no need to develop skills or schemas to be included on your website; Yoast SEO does that for you.
