Custom product boxes allow your customers to personalize their shopping experience by selecting products to create their own bundles. This is an excellent way to increase the perceived value of your offerings and boost sales. For example, you could create custom gift boxes, product sets, or special discount bundles where customers pick the items that go into each box. The WooCommerce mix and match feature, along with WooCommerce custom product boxes, enables this flexibility for both store owners and shoppers.
In this guide, we’ll walk you through setting up custom product boxes on your WooCommerce store, exploring how WooCommerce mix and match can help you create customizable product bundles that align with your brand’s goals and enhance the shopping experience.
What Are WooCommerce Custom Product Boxes?
WooCommerce custom product boxes are a feature that allows customers to create personalized bundles by selecting multiple products that fit into one package. Instead of offering just one set product, you let customers choose which items they want included in their box, making the shopping experience more interactive and customizable. This can apply to a range of products, such as:
- Gift boxes (chocolates, beauty products, or themed sets)
- Subscription boxes (monthly curated items)
- Bulk purchase discounts (buy a mix of items and get a discount)
WooCommerce mix and match is a feature that enables this product selection process. With it, you can create a “mix and match” experience where customers can pick multiple products from a set category or group.
Why Set Up Custom Product Boxes in WooCommerce?
1. Boost Sales and Increase Order Value
By offering custom product boxes, you can increase the average order value. When customers select multiple products to create their own box, they’re likely to purchase more items than they originally intended, especially if you offer discounts or incentives for bundling.
2. Improve Customer Experience
Customizable product boxes provide customers with a unique and engaging shopping experience. Whether they’re putting together a personalized gift box or a curated set of items, this flexibility allows them to tailor their purchases to their preferences, creating a more satisfying experience.
3. Promote New or Seasonal Products
Custom product boxes are a fantastic way to promote new arrivals or seasonal items. For example, create a “summer essentials” box that lets customers choose from a selection of summer-themed products. This helps you move products that may otherwise sit unsold and ensures your offerings stay relevant.
How to Set Up WooCommerce Custom Product Boxes
1. Install a Plugin to Enable Mix and Match Features
While WooCommerce doesn’t include custom product box functionality by default, you can easily add this feature using a plugin. There are a few plugins that specialize in WooCommerce mix and match and allow you to create custom bundles:
- WooCommerce Mix and Match Products: This plugin is specifically designed to allow you to create custom product boxes and bundles. It enables customers to mix and match from a pre-selected set of products.
- Product Bundles for WooCommerce: This plugin allows for more flexibility when creating bundles and offers features like discount options, groupings, and variations for a better customer experience.
- WooCommerce Composite Products: This plugin is designed to let you create more complex custom product boxes with product dependencies and step-by-step selection.
Once you choose a plugin, install and activate it via the WordPress dashboard.
2. Configure the Plugin Settings
After installing the plugin, you need to configure the settings to set up your custom product boxes.
For example, with WooCommerce Mix and Match Products:
- Go to WooCommerce > Settings and navigate to the Mix and Match tab.
- Enable the plugin and customize the settings to allow customers to mix and match products.
- Set up options like pricing, how many products a customer can select, and whether they can pick products from multiple categories.
3. Create Custom Product Boxes
Now, it’s time to set up the actual WooCommerce custom product boxes. For each product box:
- Go to Products > Add New.
- Select the product type as “Mix and Match” or “Product Bundle,” depending on the plugin you’re using.
- Add a name, description, and product image for the custom product box.
- Under the product data section, you’ll find options for Mix and Match. Here, you can add the products that customers can select from when creating their box.
- Set the number of products customers must select (e.g., “Choose 3 products”).
- Configure any discounts for bundled items or promotional prices.
- Save and publish the product box.
4. Customize the Product Box Display
You can adjust how the custom product boxes appear on your store:
- Product layout: Decide if you want the product box to display as a single option or if customers can browse the individual products in the box before adding them.
- Product selection: Choose whether the customer picks products from a pre-determined set or if they can choose from multiple categories of products.
- Discounts and incentives: Offer discounts when customers select certain combinations of products or when they select a certain number of items.
Most WooCommerce mix and match plugins allow you to visually customize the look of the product boxes, making them engaging and easy to navigate.
FAQ
1. Can I apply a discount on the custom product box?
Yes! Many WooCommerce mix and match plugins allow you to apply automatic discounts when customers buy a custom product box or bundle, which helps encourage larger purchases.
2. Can I restrict which products are included in the custom box?
Yes, you can set product restrictions for the boxes. For example, you can restrict products to a certain category or only allow customers to mix and match from specific product groups.
3. How do custom product boxes impact shipping?
Custom product boxes are typically treated as individual products, and shipping rates can be calculated accordingly. However, some plugins allow you to customize how shipping rates are applied to bundles, offering discounts for shipping when customers buy bundles.
4. Can I add custom variations (like size or color) to custom product boxes?
Yes, most WooCommerce custom product box plugins support variations. You can set up variations for each product in the box, allowing customers to choose specific colors, sizes, or other attributes.
5. How can I market my custom product boxes to customers?
Promote your custom product boxes via email campaigns, social media, and on your website. Consider creating special landing pages for seasonal or promotional boxes, and use discounts to encourage purchases.
Conclusion
Setting up WooCommerce custom product boxes and utilizing WooCommerce mix and match functionality is a great way to offer a personalized and flexible shopping experience. Not only does this increase customer satisfaction, but it also boosts your sales by encouraging customers to purchase more products through bundles.
By following the steps outlined in this guide, you can easily set up custom product boxes, create appealing product bundles, and improve both customer engagement and your store’s profitability. Whether you’re offering gift sets, subscription boxes, or custom combinations, the possibilities are endless when you allow customers to personalize their purchases. Start creating your custom product boxes today and transform the way your customers shop!
