How to Start Reselling Digital Signage: A Step-by-Step Guide If you’re interested in starting a business that leverages the growing trend of digital signage, you’re in the right place! Many people are curious about how to begin reselling digital signage, and the good news is it’s simpler than you might think. All you really need is a website and some flyers to promote your services effectively.
What Services Will You Provide?
As a digital signage reseller, you’ll be offering essential services that include:-
Digital Signage Networks:
This involves placing screens in high-traffic locations where people spend time, such as restaurants, cafes, gyms, and shopping malls. You can charge businesses for ad spots on these screens.
Digital Menu Services:
Many restaurants are transitioning to digital menu boards to effectively showcase their food items, nutritional facts, images, and pricing. Your role is to provide them with affordable, efficient solutions.
Getting Started Starting your digital signage business can be broken down into several key steps.
Set Up Your Website:
Create a professional-looking website that clearly details your services, pricing, and contact information. This online presence is crucial for attracting potential clients.
Design and Distribute Flyers:
Use flyers to market your services in local areas, particularly near high-traffic locations where businesses can benefit from your digital signage solutions.
Utilize Video Resources:
Consider watching our instructional videos, which can guide you through making six figures in digital signage advertising and digital menu board sales.
Revenue Models Let’s explore some potential business models.
Charging by Location:
For example, if you charge $300 per year for ad spots at one location and secure 50 ads, you would have a revenue of $15,000 from that location alone. Multiply that by 10 locations, and you’re looking at $150,000 per year.
Bundle Pricing:
Alternatively, if you charge $2,500 for all 10 locations and sell 50 ads at that price, you’d still net $150,000 annually. Even at a discounted price of $1,500 for all 10, you’d generate $75,000 per year. The beauty of digital signage is the passive income through client renewals, making the business even more enticing.
Setting Up Your Network Once you’ve secured your host locations, the next step is to install your SMD Screen.
Choose Suitable Locations:
Look for areas with high foot traffic, like coffee shops, hotels, gyms, and supermarkets. Ensure that these locations are close to each other (within a two to three-mile radius) to maintain accessibility for advertisers.
Install Hardware:
Equip each location with a TV and media player. Make sure to advertise your pricing and contact information effectively within your network.
Calculate Ad Loop Times:
Understanding how long ads play is crucial. For example, if someone spends an average of 60 minutes in a gym, you can fit up to 360 ads in that time.
Additional Income Opportunities Apart from ad spaces, there’s significant profit potential in providing digital menu boards for restaurants.
Installations:
A standard installation for a digital menu board may cost around $750 (including the TV, media player, and installation). Services can be charged at $2,000, resulting in a profit of $1,250 per screen.
Multiple Screens:
Restaurants typically require three to five screens, meaning you could earn approximately $5,000 per job when you include installation and ongoing services.
Marketing and Selling To ensure your business thrives.
Research Competitors:
Check what other companies in your area charge and adjust your pricing accordingly. The first sale is often the most challenging, so aim to sell to someone you already know.
Continuous Learning:
Follow up on industry trends, participate in webinars, and engage with content that can further your knowledge in digital signage.
Role of SMD Screens in Digital Signage:
Investing in digital signage solutions, particularly through the use of high-quality SMD screens like those offered by Al-Noor SMD Screens, can lead to substantial profits. With the right approach and marketing strategy, reselling digital signage services can establish a rewarding business. The digital signage industry continues to grow, and with it comes the potential for unique opportunities. Consider leveraging this trend to build a profitable enterprise.
SMD Screens price in Pakistan can vary based on size, resolution, and technology. These prices can depend on the manufacturer, features, and market demand, so it’s advisable to compare before purchasing.
Conclusion:
Digital signage offers a lucrative avenue for those looking to dive into reselling services. With careful planning and effective marketing, you can build a successful business that meets the needs of various industries, especially restaurants. Remember, the first step is often the hardest, but once you get your first client, you’ll have a foundation on which to build. For further insights and detailed guidance, don’t hesitate to contact us or explore our YouTube channel for more tips and tricks on succeeding in the digital signage space!
