Pinterest is an ideal instrument for marketers and brands who want to have their images and products noticed by a large public. The searches on Pinterest are mostly visual. In reality, they save users more than 1.5 billion Pins each week! If you’re looking to get your content and products visible to users and even sell directly on the platform, Pinterest is a great way to do it.
People utilize Pinterest to find new ideas, products as well as visual content. It’s a favoured destination for e-commerce, with more than 498 million active users per month. A lot of businesses and brands use Pinterest to increase sales and increase their online visibility.
To maximize your success in your success on Pinterest for maximum success, you should adhere to Pinterest’s best practices, including making use of the most appropriate Pinterest sizes for images.
On Pinterest images are the primary element of the puzzle, that’s why your Pins should be focused on the brand’s attractiveness, high quality, and appeal. If you take the time to enhance your Pinterest pins to gain more followers, boost participation, and ultimately boost the number of sales you make.
In this article, we’ll go over the top Pinterest image sizes, as well as the most important guidelines and best practices that you should adhere to.
Why Does Pinterest Image Size Matter?
Your Pinterest image size affects the way your Pins appear on your boards as well as in feeds for users. For creating visually appealing Pinterest Pins you have to be particularly attentive to the size of the images. Your Pins must be attractive and ideally placed when users can see them.
Alongside looking nice In addition to looking attractive, you should be sure that you don’t have your Pins badly cropped. If images don’t appear properly in feeds for users you’re at risk of losing interest and having users scroll away.
And, even more importantly, you could reduce your advertising budget if you’ve paid to promote a Pinterest post that’s not properly optimized specifically for Pinterest.
Fortunately, these problems can be avoided if it requires a little planning. The most crucial item you must be aware of is the perfect size of Pinterest’s pins.
The Ideal Pinterest Image Sizes
The ideal Pinterest image size will depend on the intent behind what Pin the Pin is shared. The kind of image or video you’re planning to be sharing you’ll need to take into consideration the information you want to communicate and the intent of the content.
Note: To download your favourite Pinterest images, use a Pinterest image downloader for quick and easy access.
General Pinterest Pin Guidelines
If you’ve been on Pinterest and are familiar with the different ways Pins are arranged through the website. From the standard Pins through videos to Stories Pins every kind that is posted on Pinterest has its distinct design and appearance.
In general, these guidelines apply to all image or video content on Pinterest:
- All videos and images must be optimized for vertical format. Videos and landscape images will be cropped
- Image file types that are recommended for image pins include PNG or JPEG
- The maximum size for image files is 20MB for web-based and 1GB for Android/iOS.
- The most recommended video file types for Pins are MOV, MP4 or M4V.
- The minimum length of the video is 4 seconds. Maximum video length is 5 minutes.
- Story Pins may be images or videos.
Pinterest Profile Picture
Your Pinterest profile photo is among the first things people can see when visiting your profile. Remember that the profile images on Pinterest have a circular shape, therefore your profile picture must be optimized for Pinterest.
Image Size Guidelines:
- Dimensions recommended for 165 pixels are 165 pixels. 160 pixels
- The preferred aspect ratio should be 1:1.
Pinterest Cover Photo
When choosing your cover photo think about using a landscape photo that’s in line with your brand and matches the design you’re aiming for. Cover photos on Pinterest must be clean and tidy to complement your profile without overwhelming users.
Image Size Guidelines
- Minimum recommended dimensions are 800 x 450 pixels.
- The preferred aspect ratio is 16:9.
Pinterest Pins & Ads
These are the typical Pinterest posts, the vertical Pin format that you’ve probably encountered the most frequently. Let them shine with slight colour contrast or cleverly placed text that conveys what you want to convey to your reader.
Image Size Guidelines
- The recommended dimensions are 1000 by 1500 pixels
- Do not lower than 600 x 600 x 900 pixels
- The preferred aspect ratio is 2:3 in regular Shopping ads, Pins as well as app install ads.
- The maximum image file size is 20MB
Make sure to keep an eye out for the appropriate aspect ratio while you’re designing your Pins to avoid having your images cropped out of Pinterest feeds. To make it easier you can download the free Pinterest Pin templates that are already sized and completely customizable.
Pinterest Square Pins
Square Pins are ideal for small, shareable photos that are in line with the style of your company. It is possible to reuse Instagram posts to share for Pinterest.
Image Size Guidelines
- The recommended dimensions are 1000 pixels 1000 pixels
- The ideal aspect ratio of square Pins is 1:1.
- The maximum image file size is 20MB
Pinterest Carousel Pins & Ads
Pinterest Carousels on Pinterest Pins are images that you can share on Pinterest as the standard Pin or as a Pinterest advertisement. These Pins can hold more than five pictures which viewers can browse through.
Image Size Guidelines
- Dimensions recommended are 1000 by 1000 pixels or 1000 by 1500 pixels
- The most recommended proportions of the aspect are either 1:1, or 2/3 based on the size of your image.
- The maximum image file size is 20MB
Pinterest Collections Pins
Pinterest Collections Pins are a miniature collection of similar images in one Pinterest Pin. They’re great for putting similar items, ideas or styles of visuals together. It’s also possible to tag products to help shoppers to search for and buy related products.
Image Size Guidelines
- The recommended dimensions are 1000 x 1000 pixels for smaller images and 1000 by 1500 pixels in the main image
- The ideal proportions of the aspect are 1:3 and 1:13.
- Maximum image file size of 10MB
Pinterest Story Pins
Story Pins lets users keep track of Pinterest creators’ lives like Instagram Stories. These are Pins with interactive features that users can swipe through, and allow you to create products and ideas by sharing pictures, text, and videos.
Image Size Guidelines
- Dimensions recommended are 1080 pixels to 1920 pixels.
- The ideal aspect ratio is 9 to 16.
- The maximum size for image files is 20MB.
- The maximum size for video files is 100MB.
Pinterest Video Pins
Similar to other sites for social networking, content with video also performs very well on Pinterest. Videos that are vertically oriented work best to allow users to view the video in full-screen in their feeds.
Video Size Guidelines
- Dimensions recommended are 1080 to 1920 pixels
- The most recommended aspect ratio is 9:16 but there are other options: 1:1, 2:13, 3, 3:4 4, or 1:1.
- Maximum video file size of 2GB
- Video lengths range from between 4 seconds and 5 minutes
How to Size Pinterest Pins Correctly?
While planning is important, there are tools available to aid you in getting the most effective Pinterest images so that your Pins look great. Simple graphic design tools such as Snappa will help you create professional and sharp images using appropriate dimensions to be used on Pinterest as well as other social media platforms.
In Snappa we’ve got the proper Pinterest Pin size pre-set, as well as hundreds of custom design templates.
How to Increase Clicks on Your Pinterest Pins?
Looking for ways to increase your views on Pinterest? Here are some tips to follow to get your users saving, clicking and purchasing from your pins.
1. Select Pins that have at least two dominant colours.
Clean, vibrant images work well on Pinterest. Solid colors are great and images that have several dominant colors with bright hues in their layout. These eye-catching, bright images will help you establish your brand’s visual tone and style.
2. Choose colors with contrast
To make the Pins you share stand out even more, make use of the potential of the power of colour. Well-designed images can employ many colours to grab the attention of viewers and trigger certain emotions. Utilize colour palette tools to make or download collections of colours to use in your design work.
3. Text overlays can be added to create the context and add depth
By adding text to your image and video Pins can help users to learn more about the content or product you’re sharing. A lot of people don’t even read captions when scrolling, and so are more likely to view and read text overlays in an image or a video.
4. Test different sizes of images to find out what is the most effective
The experiment of experimenting with different sizes for images using Pinterest will give you an idea of what is most effective for your company’s image and social media success. This way, you’ll be in a position to eliminate what’s not working and replicate what works.
5. Make sure your pins are optimized with keywords
Incorporate keywords into Your Pinterest Pin captions and descriptions for maximum impact. With the use of relevant keywords, you will place your Pinterest Pins in front of the people you want to reach.
6. Choose eye-catching cover photos for your video Pins
The creation of powerful images to cover the video Pins is as vital as properly sizing them. Selecting the best cover image can grab people’s attention and improve engagement.
7. Do not use faces when you Images you pin
When you make Pinterest Pins, keep faces off of the picture if it is not relevant to the content of the post. Images of objects and products tend to do better.
8. Create actionable content
Create and share content that your followers can take action on today, whether that’s to come across something they might want to utilize, a hyperlink to your website or buy an item right on Pinterest.
Final Thoughts
You’ve put a lot of effort and time into the creation of your Pinterest images. Utilizing the ideal Pinterest size for your images is one more thing you can do in the process of creating content which could make a big impact.
Your Pinterest boards must be a powerful representation of your company’s image and what it represents. Your pins must also attract the attention of users and be appealing to the eye. A striking Pinterest profile can draw in users by combining crisp images and well-sized images.
