Women business owners are confronted with different challenges in entrepreneurship, yet they have the sole advantage of obtaining access to state and federal funds. One of the best ways of accessing these benefits is by applying for Women Business Certification. It enables women businesses to bid on government contracts, access set-aside money, and get an advantage in the marketplace.
What Is Women’s Business Certification?
Women Business Certification is a formal designation that a business is owned, controlled, and operated by at least 51% women. Certification is offered by organizations such as the U.S. Small Business Administration (SBA) and third-party certifiers such as the Women’s Business Enterprise National Council (WBENC).
The federal government has reserved a part of its contracting budget for women-owned companies. This grants certified companies sole access to millions of dollars worth of contracts annually.
Why Government Contracts Matter for Women-Owned Businesses?
Government contracts are a small business game-changer, providing long-term stability and sizeable financial potential. Here are the reasons why they are so important:
- Guaranteed Payments – Unlike private sector agreements, government contracts guarantee consistent and dependable payments.
- Large Market Access – Government institutions need goods and services in nearly every sector, from IT to construction.
- Long-Term Growth – Contract wins tend to lead to repeat business with multiple agencies.
- Less Competition – Numerous contracts are reserved for certified women-owned firms, lessening competition.
How Does Women’s Business Certification Help Secure Government Contracts?
- Access to Set-Aside Contracts
The federal government sets aside 5% of its contracting budget for certified women-owned small businesses. This is exclusive to firms with Women Business Certification, greatly enhancing their opportunities to land government contracts.
- Bidding Preferences
Certified firms tend to have bidding preferences, meaning they do not have to bid against big corporations. Certain contracts also have reduced bid requirements for women-owned companies, simplifying the qualification process.
- Greater Business Visibility
Certification enables companies to get listed in official directories that government agencies and private corporations use. This greater visibility allows contracting officers to locate and choose women-owned businesses for contracts more easily.
- Networking and Business Development
Most certification programs offer access to special networking events, training courses, and mentorship. These tools enable women entrepreneurs to network with potential customers, partners, and industry specialists.
Final Thoughts
Winning government contracts can bring a company to the next level, bringing financial stability and growth. However, business owners lose out on sole-source contracts and financing without Women Business Certification.
By getting certified, women-owned companies get an edge over the competition, enhance their bid-winning possibilities, and establish themselves as industry leaders. As a startup or an existing company, certification can unlock doors to lucrative government contracts and financial success.
