TikTok is more than fun videos and music tracks. It has a range of features that are highly helpful for businesses to expand their reach. You can also buy TikTok likes and boost your presence on social media. Then, use the features at the right time to gain fame. This article will show you such features and how to use them. Explore and benefit.
TikTok Features That Help Businesses Grow
Here are a few essential features that help you grow your business on TikTok. Get to know them better here.
- TikTok Business Account
- TikTok Analytics
- And TikTok Ads
- Creator Marketplace
- Hashtag Challenges
- TikTok Shop and Product Tags
- TikTok Live Videos
- Scheduling Posts for Consistency
- Duets and Stitches
TikTok Business Account
On TikTok, when you create an account, it is set to personal by default. But you can switch to a free business account. There, you can find extra tools like stats and the option to add your website link. Overall, you get a range of tools that make your marketing on TikTok easy.
TikTok Analytics
Tiktok analytics is helpful in getting to know your performance. You can see how your videos are doing and who is watching them. Getting to know your progress helps you identify areas for improvement. Thus, it enhances the quality of your content.
TikTok Ads
On TikTok, you can promote your videos directly. Apart from influencer marketing, you can advertise your products directly. Fortunately, TikTok has different ad types, such as short videos or banner ads. You can choose one type and start promoting. Also, you can choose your budget and target the right audience.
Creator Marketplace
The creator marketplace is a place where you can find TikTok influencers to promote your brand.
There, you can work with people who already have followers. This is suitable when you are looking for a big hit. Also, this collaborative space gives influencers to gain valuable brand partnerships. Overall, it is a win-win situation.
Hashtag Challenges
Hashtag challenges are a way to humanize your brand. We all know brand awareness is important. Brand awareness starts with familiarity. When people perceive your brand, they need to feel a sense of belonging. Your marketing tactics should not be obvious. One of the best ways to achieve this is to start a fun challenge with a hashtag and make people join in. These challenges make your brand familiar and portray it in a friendly manner. That’s why these hashtag challenges are great for spreading brand awareness.
TikTok Shop and Product Tags
The next best thing is that you can sell products directly on TikTok. Just add links to your videos so viewers can buy easily. This saves time and gives beginners a start. If you are an aspiring person who wants to start a business, then create or resell products on TikTok. Test the waters with the TikTok shop and product tag features.
TikTok Live Videos
Go on live streams to talk to your audience in real-time. You can showcase your products, answer questions they have about you, and build trust slowly. Such trust is important for a brand that is growing. The more you are expressive, the more they will believe in you. Remember, they are not just your audience but also your potential customers. So, educate them about your brand and provide your product or service as a solution to them. The image you create in the live interactions is really crucial.
Scheduling Posts for Consistency
Is consistency really important on TikTok? Imagine if you are posting thrice a week at 6 pm and you create some sort of expectation. When you fail to post at that time, people’s expectations fail. They tend to move to the next content, putting you behind easily. So, plan and schedule your videos ahead of time. Keep your posting regular and organized. You can also use a free TikTok viewer to know how often your competitors post and what varieties they offer.
Duets and Stitches
Duets and stitches help allow users to add to what you say. By creating a continuation video or through a parallel display, it lets users interact with your content. Create more content that has space for dueting and stitching. Use calls to action to drive more duets and stitches. Thus, it helps you build both engagement and trust.
Wrapping Up
TikTok has many features to help your business grow. You are the one hesitating to grab them and grow. Don’t just sit and watch others shine on the digital platform. Now that you know the features better, it is your time to shine. Use them effectively and see real results. Try one feature at a time and see what works best for you. Repeat what’s best and customize a strategy for yourself.
