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Red Sparrow Digital

The Future of Paid Ads: AI in Targeting and Personalization

The Future of Paid Ads: AI in Targeting and Personalization

As the digital advertising landscape continues to evolve, artificial intelligence (AI) has emerged as a transformative force, fundamentally changing how businesses approach paid advertising. With its ability to analyze vast amounts of data and automate decision-making, AI is reshaping the way advertisers target their audiences, personalize their messages, and optimize ad performance. As companies strive…