All posts by

martechcubejohn

Storm-Proofing Oil and Gas Industry: AI and Strategic Procurement

Storm-Proofing Oil and Gas Industry: AI and Strategic Procurement

The 2024 Atlantic hurricane season is shaping up to be one of the most intense on record, posing significant risks to the oil and gas industry. Infrastructure damage, supply chain disruptions, and economic challenges are among the critical threats, especially for offshore and remote operations. The Gulf Coast, a region that accounts for 45% of…

Unlocking AI in 2025: Trends in Adoption and Marketing Impact

Unlocking AI in 2025: Trends in Adoption and Marketing Impact

Artificial Intelligence (AI) is fundamentally reshaping the dynamics of modern business, offering unprecedented opportunities to redefine operational efficiency, customer engagement, and strategic decision-making. As 2025 approaches, both the MarTech landscape and the broader AI technology industry are evolving rapidly. Businesses are compelled to adapt to this transformative era by exploring new strategies, tools, and frameworks…

Three Key Tips for Adding AI to Your Product Strategy

Three Key Tips for Adding AI to Your Product Strategy

Artificial intelligence (AI) is revolutionizing how organizations operate, from enhancing customer experiences to optimizing internal processes. With its potential to add an estimated $19.9 trillion to the global economy by 2030, AI’s transformative impact is undeniable. For product teams, AI is reshaping daily operations, bringing significant benefits alongside the challenges of adoption. While the excitement…

Leveraging Smart Data to Elevate Holiday Offers and Experiences

Leveraging Smart Data to Elevate Holiday Offers and Experiences

In recent years, competition among travel service providers has intensified due to the global resurgence of the tourism sector. Launching generic vacation promotions is no longer sufficient to attract today’s discerning travelers. The differentiating factor lies in harnessing smart data to deliver tailored holiday offers based on individual preferences. This article explores how tourism companies…

Navigating Security and Governance for a Resilient Enterprise

Navigating Security and Governance for a Resilient Enterprise

Generative AI (GenAI) has the potential to transform enterprise operations by driving automation, boosting efficiency, and fostering innovation. However, its implementation is not without challenges, particularly around data privacy and security. According to Gartner’s Generative AI 2024 Planning Survey, 39% of data and analytics leaders identify data protection and privacy as major concerns. What fuels…

AI Tactics for Peak Holiday Traffic Management

AI Tactics for Peak Holiday Traffic Management

The holiday season brings a significant surge in demand for customer service, driven by the rise of online shopping. Businesses increasingly turn to artificial intelligence (AI) and automation to bridge the gap in support during these high-pressure periods. With AI-powered tools like chatbots and automated systems, companies can handle demand spikes effectively without compromising performance….

The Integration of IoT Technologies in Engineering Systems

The Integration of IoT Technologies in Engineering Systems

As technology advances at an unprecedented pace, integrating Internet of Things (IoT) technologies into engineering systems is no longer just a trend; it has become essential. Global industries are under pressure to boost efficiency, lower operational costs, and remain competitive, with IoT emerging as a transformative force, especially in Telecom and Utility sectors. Challenges in…

2024’s AI Data Visualization Toolkit: Prepare Your Dashboards for 2025

2024’s AI Data Visualization Toolkit: Prepare Your Dashboards for 2025

As we close out 2024, the pace of data visualization innovation will continue to accelerate. For B2B businesses, the ability to transform complex data into actionable insights is now a necessity rather than a luxury. Central to this evolution is Artificial Intelligence, which is reshaping dashboards and data visualizations to enable organizations to make faster,…

Roy Akerman, CEO and Co-founder, Rezonate – AITech Interview

Roy Akerman, CEO and Co-founder, Rezonate – AITech Interview

Roy, could you start by sharing your journey from your role in Israeli cyber defense to co-founding Rezonate and your vision for the company? Yes, thank you for the opportunity to share. I headed Israeli Cyber Defense Operations, where I was responsible for defending Israel’s critical infrastructure and public companies against cyber attacks, cyber terror,…