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April 15, 2025

Text Analytics Basics: Extracting Insights from Unstructured Data

Introduction Text analytics is a great tool to extract insights out of unstructured data, such as text documents, social media posts, emails, and more. Unstructured data needs to be prepared for analysis. This involves cleaning the data, and organising, tokenising, and classifying text before analysing it. This article sheds some light on the basic aspects…