EFL clubs would be exempt altogether on the grounds that the estimated £40m loss of annual income would be catastrophic for lower league clubs. Any voluntary ban on gambling sponsorship would only apply to front-of-shirt deals, so sleeve and training kit sponsorship from the betting industry would continue to be permitted. And no doubt Levy, from his perch, could see this scenario unfolding game after game, building intolerable pressure if the team tanked.

He just looked busier than most. Bergwijn, his replacement, didn’t stand a chance once booed on to the field and was anonymous. It’s the unexplored, unanticipated downside of the big stadium move. The noise of an angry large capacity ground can send any team into a tailspin. Moura wasn’t even playing that well against United. Paris Saint-Germain’s £85million deal with the Qatar Tourism Authority is one deal cited, but who is to say what that should be worth?

PSG are now one of the biggest and most consistently successful clubs in the world, with three of the most famous players, having previously won two domestic titles in 42 years. The ban was lifted two months later, but the league said such will be subject to scrutiny from an independent panel to ensure they reflect a “fair market value” and are not a means of distorting revenue to allow for greater spending under Financial Fair Play rules.

The 21-year-old midfielder arrived at St James’ Park on loan in July with the possibility of a full transfer included in the deal, and has done so well on Tyneside that the club has handed him a five-year contract. A clear example of this would be the use of logos on sports’ shirts.’ ‘More needs to be done to protect children from the risks of gambling, and sports clubs need to consider their responsibility.’ The Industry Group for Responsible Gambling code requires that ‘gambling operators do not allow their logos or other promotional material to appear on any commercial merchandising which is designed for use by children.

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The Gambling Commission – the industry regulator – will also be given new powers and additional funding, while a new ombudsman will strengthen customers’ rights if gambling companies fail to be socially responsible. The watchdog said the changes would make it quicker and easier to take action over breaches such as misleading promotions and bonus offers, as well as unreasonable restrictions on withdrawals of winnings. Regulations for bricks-and-mortar casinos will be relaxed to level the playing field with online rivals.

The Government says online revenues could fall by more than £700million as a result of the new rules.