Ecommerce sites facilitate millions of online shoppers every single minute. The target audience usually has too many options in their hand. However, if a user is landing on your site to place an order, your site should be able to engage and entertain their needs efficiently. All of this is only possible when your site design and product page design are up to the mark.
Displaying available products on-site is not enough to motivate the users to add them to the cart and go through the checkout process. The presentation of the product as well as the product page design builds the trust of the user and facilitates the process. At times, little mistakes in the design also hinder the progress as well as the profit associated with it.
Scroll down into the details of this article to get your hands on amateur product page design mistakes you should never repeat and implement the recommendations to achieve desired goals.
Top 5 Amateur Product Page Design Mistakes
Product pages play an important role in converting users to leads and customers. However, typical and amateur mistakes in the design also hinder conversion and can negatively impact your business. Paying attention to design mistakes and rectifying them can also contribute to overall profitability, so make sure to decide wisely.
Here are some amateur product page design mistakes that can negatively impact conversions and sales.
1. Poor Accessibility
Poor accessibility is the first and foremost amateur product page design mistake you need to watch out for. Even if you are a new site owner, website accessibility is among the basic requirements for successful site operations. If your product page does not comply with the readability, visibility, navigation, and other accessibility standards, it will fail to captivate and engage the users.
It might also earn you penalties from search engines, and lose ranking, making you face a dip in popularity and sales. Therefore, all site owners need to ensure perfect accessibility for product pages as well as the overall website. Most of them, usually hire experts and ensure perfect compliance with accessibility and other product page design requirements.
2. Blurred Images
Blurred images are the next amateur product page design mistake that you need to watch out for. The purpose of product images is to offer clarity and trust to potential buyers about the quality and use of the products. This is what allows decision-making for the site users and converts them to leads or buyers.
However, if you are using unclear, or blurry product images, the product will instantly lose the trust and interest of the users, no matter how good quality it is. Besides poor-quality images, incomplete or unclear product descriptions can also have the same impact on users. You must pay equal attention to product images, descriptions, and other similar details to captivate the users.
3. Inconsistent Visual Branding
Inconsistent visual branding is the next product page design mistake that you should not repeat. New ecommerce website owners often believe that branding elements are only for the home page of the site and that product pages should only be focused on product images.
Visual branding is extremely crucial for every single page of the site. It should have perfect font style, size, color, typography, logos, and other elements of visual branding. All of these not only create consistency in the visual appeal of the site but also strengthen the trust of the users. If you are struggling to address all these elements on your own, you can onboard professional designers and utilize their skills and expertise.
4. Lack of Social Proof
Lack of social proof is one of the biggest product page design mistakes you need to avoid. Most site owners believe adding social proof on the home page of the site is enough to captivate the users and win their trust; however, it is not.
Due to digital marketing, the users might land on a product page directly, instead of reaching it after complete site exploration. In that case, the link to your social accounts should be shared in the footer section of every product page. It will offer a quick link to users to explore the credibility of your website and get motivation to continue their purchase. Make sure the social proof is prominent and the users can spot it easily, instead of having to look for it.
5. Complicated Checkout
Complicated checkout is the last product page design mistake you should not repeat. With frequent reliance on online shopping, the users want as simple as a two-click checkout process. Getting contact and account details from the users is mandatory at the checkout. However, you should avoid complicating it by asking for multiple emergency contacts, addresses, and other details.
Moreover, you can also offer the option to loyal users to create an account, save the information, and auto-fill it for future order placements. You can hire an expert agency for web design in Dubai to simplify the checkout process for your users and compel them to complete the checkout process.
Fix Product Page Design Mistakes and Attract User Traffic!
If you keep ignoring design mistakes in product pages, it will only decrease your site traffic, popularity, and profits. Do not hesitate to onboard a professional ecommerce team and fix design issues to ensure the growth of your site.
