There is always a discussion when it comes to paid advertisement and promotion. Some say Facebook is the best platform, while others vote for Google advertising services. I have been working on both platforms for years and have plenty of experience to provide my own opinion. But let me clarify one thing here: this is my personal opinion, and you have the complete right to disagree with me.
The era we are living in is full of digitalization and smart work. Businesses are using digitalized platforms for the sake of targeting people. Whether it’s Google AdWords or social media applications like Facebook, both are helping businesses promote their brands and enhance their sales and revenue by a huge margin. I have been in the promotional and advertising industry for more than a decade and have experienced a lot of things that most people don’t even know about, such as Google and Facebook ads.
Choosing the right platform for your business promotion is the key and decides whether you will succeed and get your desired results. If you are a business owner wishing to go for online marketing but don’t know which platform will suit best to you, this blog is for you. Read to the end, and you will be able to choose the best platform for your business advertisement and promotion.
Facebook Advertising Services:
Both the world and dynamics of marketing have been changing due to the evolution of technology and digitalization. In fact, if we say that technology has turned the tables completely, it’s not wrong at all. There was a time when businesses advertised their products and services via televisions, posters, billboards, and more. But now, the situation is completely different, and businesses prefer search engines and social media platforms. This is exactly where Facebook advertising services in the UK come in.
Facebook is the largest social media platform, with more than 3 billion active users. These users use the application daily for at least 2 hours, which creates advertising opportunities for businesses like yours. You might be thinking about how a Facebook ad agency can help you run your business even better. But, there is a huge difference when a beginner runs an ad campaign as compared to agency experts and professionals.
If you are just starting the business or your business is in the initial stages, Facebook advertising services are best for you. As I have told you above Facebook has a huge user base, and this is the best thing to go for the local advertisement. Moreover, if you wish to target local customers or the people in the surrounding areas, Facebook is the perfect fit for you.
Google Advertising Services:
When it comes to Google advertising services, it is best when you have a good budget and want to target customers from a national or international level. You can target international-level customers with the help of Facebook but it’s ideal to go with Google Adwords. Google is a search engine and can only show you the ads relevant to your queries. On the other hand, when it comes to Facebook it detects your interest and shows you results that can match your interests and buying behavior.
So, if you need specific or relevant people to watch your ad, Google AdWords (Pay-per-click) is the perfect fit for you. Moreover, Google provides you with more specific and advanced targeting options that Facebook doesn’t. However, it’s expensive to maintain the Google ad campaigns. So, if you are a well-maintained business and want to expand the boundaries to the international market, Google ads can help you in the best manner.
Key Differences Between Google Ads and Facebook Ads:
There are many similarities in Google and Facebook ads including the demographics, locations, languages, and more. However, there are many core differences when it comes to displaying your ads in front of the targeted audience.
User Intent
Google displays the ads in front of the audience when they search for something relevant and run a quarry that matches your selected keywords. But Facebook shows the ads to the audience after the analysis of their profile and interests. All the users who might have an interest in your products or services will start getting your ads on their timelines.
Targeting Capabilities
Google mostly goes for the selected keywords and shows your ads to the audience that runs similar queries. On the other hand, Facebook advertising is based on the interests and demographics of the targeted audience.
So, these are some of the things that can help you choose which platform is best for you. You can get Facebook advertising services at cheap rates as compared to Google Adwords. So, if you have a good budget, go for the Google ads and target the national and international markets.
