8 Ways to Get More followers on Facebook | Australia

Did you know there are over 15 million Facebook users in Australia? And every second person goes online every day? That’s 60% of the country’s population that shares memes, watches videos, and likes motivational quotes. With so many of us on Facebook and the wide variety of content we can enjoy, the question for us marketers is: How can we stand out from the rest and create engaging content on Facebook? Here are our top 8 ways to increase followers on Facebook australia.

Quality content

Growing your audience is crucial to increasing your brand’s followers on Facebook. One of the best ways to retain them is to provide high-quality content that captures their attention. Creating meaningful content that connects with people and adds value to them is the perfect way to communicate with your audience. A simple rule for creating high-quality content is the EDIE principle. The purpose of your content should always fall into one or more of the following segments: education, demonstration, inspiration, or entertainment. More importantly, when creating content, you know best what your audience is looking for, what they want, and what they need. This will help you serve valuable content on a silver platter.

How do you find out what they need and want? Ask, listen, and try it!

Ask them what they would get more like on your facebook page. Use surveys, questionnaires, or even direct messages to Facebook users if that works. Listen to your brand sentiment in Facebook posts to see how your followers react to your content and where you should direct your content efforts to get the most followers. This will also help you identify what doesn’t appeal to people and why. Test different media types and writing styles to determine what content speaks best to your audience.

The right time

It is essential to understand when your audience is online to achieve the highest level of followers. Are they online during their morning and afternoon commutes, or are they parents of young children who typically log on later in the evening? Finding the best time and day of the week can increase your followers. According to a report from Buzzsumo on Facebook, the best time to post is 9:00 p.m. to 11:00 p.m. EST, and the best day of the week is Sunday, closely followed by Saturday. However, it’s important to remember that every audience is different, and for maximum followers, you’ll need to experiment to find what works best for you.

Video and Facebook live.

In 2018, video content dominated how we consume it, which will only increase in 2019. Facebook’s love for videos is no secret, as video content is the most engaging format on the platform. The optimal length of a video is around 3-4 minutes, with 80% of consumers preferring live videos to reading a blog post. There are ways to convert existing content, like an article or blog, into something more engaging, like a video. The video is so popular with Facebook users that it’s worth reporting.

Facebook Stories

Following the popularity of Snapchat and Instagram Stories, Facebook Stories are also starting to follow suit. They produce great followers results and are an effective way to reach your audience. Stories last 24 hours and appear at the top of a user’s screen above their feed, meaning your brand is in the spotlight for the story’s duration. Stories allow you to take a more authentic and personal approach to the content your audience will most likely engage with.

What’s Already Working?

If it isn’t broken, don’t fix it… Yes, you’re looking for ways to increase your Facebook followers, even if sometimes you need to refine your current efforts. Analyze your Facebook analytics to find out what works and what you can use more. Likewise, it is essential to recognize what needs to be fixed and what should be excluded from your future strategy. Creating a top results report lets you see which posts are more successful than others and what your audience is engaging with – you might be surprised! All of this information is readily available in Facebook Audience Insights, and there is an ocean of options for you to dive into. So please take a closer look, analyze your most popular and worst posts, and then figure out what makes them successful or not prosperous. Adjust your plan as needed and adopt best practices that increase followers.

Talk on Trending Topics

Many things are happening in the world these days, and Facebook has become an essential source of information for many people. Users search for news and current events on Facebook and are increasingly interested in the opinions of others. Why not throw your hat into the fray and capitalize on the buzz around current topics? Choose the topics that best fit your brand and are most relevant to your audience. Some topics do not require comment, but you can approach them from your perspective. You can entertainingly tackle a popular topic, reaching a wider audience. When you use Google Alerts to set up Google Trends alerts to promote content, you’re halfway to creating trending content that is more likely to engage your audience. So keep an eye on the news and make the most of it.

Keep it Short

Get your content to the point and get quick access. The optimal number of characters for Facebook posts is between 0 and 50. Be brief. That’s all.

It prevents media from slipping.

People have limited ability to concentrate. You only have a few seconds to grab a user’s attention before they scroll through their news feed and never return to your message again. Anti-scroll media is engaging content that prevents users from constantly scrolling through posts and feeds. This can be achieved through brighter colors, more immersive images, or interactive videos. When creating content, remember that the goal is to encourage your audience to stop scrolling and engage.

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